Question
Topic: Strategy
Getting The "community" Involved In Our Fair?
We have one of the largest fair's in our state but are in a small state and small community. We're looking for new and innovative ways to get our community to "buy-in" to the event. Our attendance is typically not a problem and people are generally very complimentary about the fair itself, but we'd like more of the business and political leaders to recognize the economic (estimated at $5.9 million annually) and social benefits of the event and truly "hang their hat" on it as THE event in our community. All in all they are very supportive of the event, but just not part of or committed to it. Any suggestions or ideas you have would be appreciated.
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