Question

Topic: Taglines/Names

Tagline- High-end Online Home Furnishings Retailer

Posted by Anonymous on 2/22/2011 at 5:04 PM ET 25 Points
Please help:) We're an online retailer selling quality high-end home furnishings at discounted prices and looking for a great tagline under the store's name of FineLines Furnishings.
We don't sell ecommerce and clients have to contact us for prices and assistance. It's a value add type retailer offering design services for those purchasing items.
We also do consultations via emailed pictures so they don't need to be close by, all items are delivered.
I appreciate your help in advance!! Many thanks!
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RESPONSES

  • Posted by bill.hoelzel on 3/6/2011 at 5:49 PM Accepted
    Are you looking for something that says:

    FineLines Furnishings
    We can help you online to design and furnish your home

    or

    FineLines Furnishings
    Your online source for furnishings and design services
    that will make your home extraordinary

    Furnishings and design are the critical terms, right?
  • Posted by mgoodman on 3/6/2011 at 6:32 PM Accepted
    Who are your customers? Where do they live? What distinguishes them from non-customers? What are their most important unmet needs? What unique benefit do you promise them? Why should they buy from you instead of a competitor?

    In coming up with a tagline, it's more important to understand who your customers are and what benefits they are seeking than what you offer them.
  • Posted on 3/6/2011 at 7:38 PM Author
    The types of customers I'm seeking are ones who typically buy mid to high end furniture and accessories. The value I add specifically is helping them decorate as well as offering the furniture at discounted prices.

    Looking to have the tagline short and to the point to help customers understand the benefit of shopping with us. Looking to try to localize customers to the east coast.

    Many thanks!
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