Know-How Exchange : Taglines/Names

So who is the target audience? Is it medical professionals or end-user consumers? Where do they live? Is this a prescription medication or OTC? What claims can you support?

How will you evaluate the "strength" of a tagline? What makes a tagline "strong" for you? What are you trying to communicate, and to whom?

@mgoodman...please see below the required info;

Target Audience - Primary care physiciains and pediatricians

Medication status - Prescription
Claims - Scientific Support is available for role of both Metronidazole (tissue amoebicide) and Diloxanide Furoate (Lumical amoebicide) in diarrhoeal infections

Tagline Strength - Plus power of diloxanide with Metronidazole for complete coverage of diarrhoeal infections

Tagline - Branding should be based on "PLUS" as it is a combination and second the brand name itself have PLUS word in it.

Additional Information:

According to medical guidelines, Metronidazole alone is effective at tissue level but not in lumen where the dormant cysts of Enamoeba Histolytica are present, and to control them diloxanide should be prescribed in combination with MDZ especially in cyst passers to control further spread of infections in the community.

Please feel free to ask more info.

regards

End the run of infection

Complete + Safe
Fast + Final

Fast, complete and Safe

Dear All:

Thanks for the replies and suggestions;

I appreciate responses like "Taking back control" and "End the run of infection" but still needs to highlight the plus factor...powerful addition of dilxanide is an added advantage, second "fast" is not appropriate as alone and combination both provide same rate of sympots relief. pleae also suggest visuals ideas with reference to the added power caption....

regards

'Synergy' is another word that might work for you.

Cheers