Question

Topic: Advertising/PR

Help Coming Up With A Slogan For My New Business

Posted by Anonymous on 6/3/2011 at 2:19 PM ET 125 Points
I just started an elevator repair company and what we do is we service elevator circuit boards and return it to your customers who have contracts with high rise buildings in NY to maintain their elevators. i was thinking something like "we service boards so you can service people" what do you think? and any other suggestions are appreciated. I'm new to the business world so I'm hoping someone with more experience can help me out
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RESPONSES

  • Posted by mgoodman on 6/3/2011 at 7:13 PM Accepted
    We do need to know the name of the company so we can craft a tagline that ADDS information, not DUPLICATES.

    You might also think about WHY you want a tagline/slogan and where/how you will use it. If you have a great name, then maybe you don't really need a tagline. Alternatively, you might want to amplify the important benefit your customers will get when they hire you.

    It seems to me that your business may not need a tagline, because there are relatively few companies in your target audience, and they will all need to be contacted with a direct sales call. In cases like that, you don't need to be noticed in a highly competitive environment. You need to clearly explain your unique value proposition -- why you're the best solution to the customer's problem.

    Focus more on the story you want to communicate and less on coming up with a tagline or slogan.
  • Posted on 6/4/2011 at 12:44 PM Author
    The name of the company is Miltronics...and can i go with something like "Miltronics Serving Your Elevator Board Repair Needs"
  • Posted on 6/4/2011 at 4:09 PM Author
    Or even "We Make It Happen" , "We get it running"
  • Posted by mgoodman on 6/4/2011 at 4:38 PM Moderator
    "We Make It Happen" and "We get it running" are so non-specific as to be useless. They could be for almost any business.

    "Serving Your Elevator Board Repair Needs" is closer. At least it tells what you do and explains "Miltronics." ("Miltronics" doesn't indicate what you do. What's "Mil-"? "-tronics" suggests electronics, but "Mil- doesn't communicate anything useful in this context, does it?)

    The modification I would suggest is to add an implied benefit to the description. Perhaps something like:

    Miltronics
    Reliable Elevator Board Repair

    or

    Miltronics
    Expert Elevator Board Repair

  • Posted by marketbase on 6/4/2011 at 6:50 PM Member
    Miltronics
    Elevator Board Specialists
  • Posted by Jay Hamilton-Roth on 6/4/2011 at 8:22 PM Member
    Why not spell it out as: "NY's (Highrise) Elevator Board Repair Specialists"?
  • Posted by SteveByrneMarketing on 6/5/2011 at 12:13 AM Accepted
    So does the "Mil" in Miltronics come from military?

    Not sure that would be useful to a tagline. How about this ...

    Miltronics
    Reliability and Value in Elevator Electronics

    Steve
  • Posted by Sally on 6/5/2011 at 2:18 PM Member
    Miltronics...your elevator electronics expert

    or Miltronics, elevator electronics experts
  • Posted by shmily97 on 6/6/2011 at 11:32 PM Member
    Keeping elevators coming and going..
  • Posted by mvaede on 6/7/2011 at 12:17 AM Member
    Uplifting Elevator Circuits Repairs

    Any Elevator Circuits repaired

    High Rise Board repairs

    Sky High Circuit Board repair
    (unless they think about the price, rather than the product)

    Mikael
    B2B Marketing
  • Posted on 6/10/2011 at 12:30 PM Author
    I'd like to take the time to Thank Everyone that Participated in Answering the Question. Thank You all including the Moderator as well as SteveByrneMarketing.

    I will choose
    Miltronics
    Reliability and Value in Elevator Electronics

    Once Again Thank You SteveByrneMarketing ,

    Daniel L
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