Know-How Exchange : Website Critique

Very clever. Could work, but might be difficult to market and the licenses are not likely to be worth very much. Too easy to knock off.

My initial feeling is "What problem does this solve". Seems like a convoluted way to put a table in place with a banner around it. What am I missing?

To ChrisB, with my system you do get the built-in mobility of the shopping cart, plus the utility of the shopping cart basket for product storage. But you are right, A folding plastic table with a banner could basically do the same thing. About the knock off problem, I addressed that on the how it works page.

"Each license package Includes a prooftag bubble seal label, it's an anti-counterfeiting solution that brings a unique proof of authenticity to product protection. You must affix the prooftag label to each of your displays, that authenticates each of your systems as an officially licensed Pop-A-Cart System. (see www.prooftag.com)

Shoppers can also interact with the prooftag label with their web-enabled cell phone to view each display's website.

For a small extra fee paid by Retailers or Brands, shoppers can see more detailed product information, vote on products or add their contact info to enter contests or make requests to receive coupons. They can also leave comments on the website. This allows for an interactive two-way communication between the shopper and the brand right inside the store!"

Your "prooftag bubble-seal label" might sound good to you, but I don't see any benefit for your target audience. What's in it for a retailer or brand manager to buy what you're selling? What's the compelling benefit? What critically important itch are you scratching?

As clever as the idea is, I think it's a solution looking for a problem. It's not a bad idea to have a mobile shopping-cart-size display, but it's not something your target audience is going to find a necessity.

Clever? Yes. Important/worth spending money on? Probably not.

What's in it for me to have an "officially licensed Pop-A-Cart System" rather than making my own?

They have to "Make their own" anyway. I'm not selling the physical product, only licenses. My target market at the beginning is large Retailers and CPG's, not mom & pops. If they do make their own and display it without a prooftag seal attached they will be infringing my patent. The small cost of an annual license will only be $49.95 per unit. (it could even be much less) Users are compelled to use the new system because it's an effective way to display large vinyl banners with 36 sq ft of ad space loaded with information inside or outside of retail stores. I just don't see majors that desire to use this system being infringer's, but then again I might be naive. Would they?

I'm counting on the fact that lots of retailers and CPG's like to "experiment" with new ways to market products. I could even give away the product license in lew of ONE banner purchase per unit, per year from my company, or other added paid premium features. I could also give away the license to retailers and charge an extra fee for sub-licensing rights. The retailers in turn could rent or lease their displays to CPG's, or exchange for display allowances. I would like to approach Home Depot first since they already have all the materials needed at each location to build the tabletop sections.

Before you go to anyone you need to be ready to show them how your idea will benefit them. "New" isn't a benefit any more than "free" is.