Question

Topic: Taglines/Names

Urgently Need A Tagline For Chocolate Business

Posted by Anonymous on 6/14/2011 at 9:58 AM ET 500 Points
I am currently a home based business involving chocolates - from pralines to truffles, chocolate brownies, chocolate cakes and cupcakes. Need a tagline that will make customer remember my chocolates
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RESPONSES

  • Posted by SteveByrneMarketing on 6/14/2011 at 11:02 AM Member
    In a previous post on MP, you stated "I'm the only one using a high quality chocolate couverture"

    (Couverture chocolate is a very high quality chocolate that contains extra cocoa butter (32-39%). The higher percentage of cocoa butter, combined with proper tempering, gives the chocolate more sheen, firmer "snap" when broken, and a creamy mellow flavor.)

    So why not use this positioning as the basis for your tagline?

    "Our Chocolates have an extra creamy flavor"

    Steve
  • Posted by Jay Hamilton-Roth on 6/14/2011 at 11:02 AM Member
    What's your business name?
    What words to people use to describe your chocolates?
    What make them better/different than other confectionery choices?
    Who is your ideal customer (age, location, demographic, etc.)?
  • Posted on 6/14/2011 at 12:33 PM Author
    Thanx for the response.First and foremost, in my country it's a norm to operate business from home. Secondly, yes I'm using Callebaut choc which is not used by other homemade chocolate business. Lastly, the name of my business is "tisa" that is 9 in Swahili. The reason I chose the name is because I started on my 9th year of marriage with nine flavors. Thanx
  • Posted by Jay Hamilton-Roth on 6/14/2011 at 2:00 PM Accepted
    Handmade Premium Chocolate Treats
    Artisan Chocolatier Confections
    For Premium Chocolate Lovers
  • Posted by SteveByrneMarketing on 6/14/2011 at 3:02 PM Member
    So you are using Callebaut chocolate and your competition is not. Seems like a good positioning/benefit differentiator. Why not borrow the words, phrases from this site ...

    https://www.barry-callebaut.com/1468

    for example:
    "Intense Sensations from 100% Premium Certified Belgium Cocoa"

    Steve
  • Posted on 6/15/2011 at 7:05 AM Accepted
    As chocoloate is low involvement product, you may want to consider an emotional value proposition, rather than a functional one. For instance what sticks out to me from your posts is that you are happily married. Perhaps you could transport those positive feelings from your marriage into your tagline. So what about:

    "Tisa - Because Chocolate is Love"

    Maybe this one is a little cheesy, but I hope you get my point. Good luck!
  • Posted on 6/15/2011 at 8:26 AM Author
    HI THERE...THANX FOR ALL THE SUGGESTIONS....NOW I DO NOT KNOW WHICH ONE TO CHOOSE....

    BETWEEN "HANDMADE PREMIUM CHOCOLATE TREATS", "FOR PREMIUM CHOCOLATE LOVERS" OR "TISA-BECAUSE CHOCOLATE IS LOVE".

    BUT THE LAST ONE REALLY TOUCHES MY HEART....ILOVE ALL OF IT
  • Posted on 6/15/2011 at 10:10 AM Member
    I'm glad to hear that :)
  • Posted by michael on 6/15/2011 at 11:18 AM Member
    Truffly Delicious
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