Question

Topic: Taglines/Names

Tagline For Colorful Handcrafted Jewelry Business.

Posted by Anonymous on 7/11/2011 at 5:50 PM ET 250 Points
I create bright, colorful jewelry and use semi-precious stones, glass, crystals, and sterling silver. I want to target women 18 to 35 in age or attitude. I find that those purchasing my pieces are outgoing, fashionable, professional working women.
I have come up with < Sass 'N' Class Jewelry > as a name and have decided to use hot pink, Caribbean blue, and hints of yellow in my business cards etc. I would deeply appreciate some unbiased feedback about my direction and perhaps some suggestions of tag-lines.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/11/2011 at 8:58 PM Accepted
    Have you surveyed your target audience about what THEY think about your name / color scheme?

    As for a tagline, use it to clearly articulate what you're offering, such as: "Handmade to Show Your Style" or "Beautiful Jewelry For Confident Women".
  • Posted on 7/12/2011 at 9:16 AM Member
    Maybe something that is descriptive like "Razzle Dazzle". This would make a great logo with the right graphic design
  • Posted on 7/12/2011 at 10:31 AM Author
    Jay - I have asked around and women love the colors but they aren't giving me much feedback on the name. Perhaps that's my first sign of a failed name. I do like the phrases you suggested. I changed one slightly and it has made the short list.

    Jo - I'm beginning to agree with you. The name is too long. I really like "Sass Jewelry". Short and to the point. I suppose I don't want to lose my audience half way through the name. lol.

    clynd - That title is catchy but I'm not sure that it fits. I appreciate your idea though!

    What about .....
    Sass Jewelry
    Show your style.

    I'm stuck on sass.
  • Posted by mvaede on 7/12/2011 at 10:38 PM Member
    Confident Colors
    or
    Jazz Jewels

    short, but full full of colors, the first one with strong potent one and the second one with more damp ones.

    Rainbow Ritz

    no stones as such, but Ritz is jet-set, so colorful and rainbow makes harmony, but maybe your 18-35 are not looking for this.... Then go for
    Klash in Kolors ;) why not

    Mikael
    B2B Marketing

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