Question

Topic: Advertising/PR

Need A Theme For A Launch Party Of A Job Portal.

Posted by Anonymous on 7/19/2011 at 3:47 PM ET 250 Points
I need to find a relevant theme for a launch party for a job portal.The theme need to be unique and should revolve around how one can be in a better position by changing one's current job.The time is in a short supply, 4 weeks to be precise.
Help me out folks.
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RESPONSES

  • Posted by Gail@PUBLISIDE on 7/19/2011 at 4:31 PM Member
    The nature of the jobs available via your portal will feature may have a big impact on your launch party theme.
  • Posted by marketbase on 7/19/2011 at 4:46 PM Member
    Step up Jobs
  • Posted by mgoodman on 7/19/2011 at 8:40 PM Moderator
    So who is the target audience? Where do they live? Where's the party? What would you like to communicate? What's the name of whatever you're launching?

    We can come up with a theme, but best if we have some information on the audience, message and objective. What do you want the target audience to DO after they've attended the party? How are you developing the invitation list?
  • Posted on 7/21/2011 at 9:59 AM Author
    The audience will mostly comprise of VPs and other senior level executives of the companies the portal has a tie up with, among people from other MNCs.
    The event will take placein a 5 star hotel.
    The message that needs to be sent across is that how by changing your job you can acquire that elusive thing which you wanted for long, and the job portal will help you achieve that.
    The more wacky the theme is , the better.
    I actually want the launch party to propel the PR I am planning afterwards.


  • Posted by Jay Hamilton-Roth on 7/21/2011 at 10:46 AM Member
    Leapfrog (to a better life)
    Bullseye (targeting a better future)
    Indiana Jones (finding the elusive "thing")
  • Posted on 7/25/2011 at 11:41 AM Author
    I can build on the responses that the query has received. But still if anyone can give me that one hard hitting and quirky theme or strategy to go about it, that would be great. A theme which I could apply on to a larger scale.Anyways ,thanks fellas for all the responses so far.Appreciate it.
  • Posted by peg on 7/26/2011 at 4:16 AM Accepted
    Theme: "Launch Pad."

    Strategy: You have a set of steps for executives who list on your service, and you call this process "Launch Pad."

    Visuals: Astronaut gear, rockets, planets, arcs to represent the trajectory of take-off.

    Theme uses:
    1. Launch party -- "Launch Pad" is our strategic new program that rockets you into a stellar future. Three, two, one ... that noise is your career taking off.

    2. Promotion: Drawing for iPad as part of "launch pad" promotion. To qualify, be one of the first 30 executives to ...

    3. Everything else ... use astronaut terms to make your point; e.g. "Aim your trajetory toward the future you always promised yourself ..."

    The astronaut theme works with a short time-frame as the parts/images/decor are widely available. The launch pad/iPad connection works for a popular promotional giveaway.

    Hope this works to extend into the rest of your marketing campaign.

  • Posted on 7/28/2011 at 11:48 AM Author
    Thanks people for all the suggestions. A big help.
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