Know-How Exchange : Taglines/Names

The problem with the names you're thinking of is that they don't tell someone what you do or offer. And that's okay, so long as you're willing to spend additional time/money explaining this to your prospective customers (as a minimum, in a tagline). What you want to do is make it easy for people to remember your name AND remember what you offer them. The harder it is to remember both of these facts, the less likely people will find you when they're looking for services like you offer.

I suspect you're worrying about the wrong thing. Do you have a business plan? A marketing plan? Without those you are wasting your time trying to find a name.

Naming is a way to express your positioning in shorthand. And your positioning needs to start by identifying your primary target audience and the important (and unique) benefit you will deliver to them.

What's "cute" to one audience may not be so cute to another. So just trying to communicate "cute" doesn't necessarily do much for getting through to your target audience.

Step back from your desire to have a cute name. Instead, help us understand who your primary target audience is and what unique and important benefit you deliver for them. Why should they pay attention to you? What's in it for them to notice you?

If you will take the time to think through your business and marketing strategies, and share them with us, we will come up with a great name for your business. Without that kind of information there isn't much chance we'll have anything that is "cute enough" for you.


P.S. Using a made-up name by combining your daughters' names may sound cute to you, but it probably won't mean much to your target audience. What is your priority -- a successful business or feeling "cute" yourself? (That's not a rhetorical question. It's perfectly OK to have an objective that's important to YOU. We just need to know, so we can respond appropriately.)