Question
Topic: Strategy
Product Launch In Europe But No Real Strategy
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I am a sales at a company in Taiwan and as I am from Europe they want me to sell our product in Europe. Now I got a distributor interested but of course they want to know our marketing and go to marketing strategy. I am not in marketing so I asked my sales manager and the following:
Q: What’s our channel strategy?
A: Following leads and give customer support
Q: Which go to market activity do we have?
A: Product reviews in Taiwan and US, maybe we can do that in Europe
Q: What’s our marketing strategy?
A: Getting qualified channels and support customer
I mean that doesn't sound right, does it? This company drives me crazy, I mean I know the Taiwanese style, they usually don't have a plan and wonder why they never sell something, but he is "a" manager! We even have a marketing department, I asked them and they told me "that's for international market, we don't have a clue".
So I am more or less on my own here and I am very confident that I will never hear from that distributor again if I present them this answers.
So my question, should I try with this answers or not? As I said, I am new in sales and I have no marketing experience.
Thanks,
Martin