Advertising/PR - flea market from Anonymous: MarketingProfs Question 38230

Topic: Advertising/PR

Flea Market

Posted by Anonymous on 12/12/2011 at 5:56 AM ET 25 Points

How can we bring poeple to the flea market, when vendors complain of foot flow?

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Posted by CarolBlaha on 12/12/2011 at 8:04 AM Accepted

You give people a reason to come to the market. You create events that are exciting! For example, its the holidays, get a local school to come and carol. Create monthly themes or events that give people a reason to put you on their calendar. And get the word out so people know of the event and plan for it.
Posted by Gail@PUBLISIDE on 12/12/2011 at 6:29 PM Accepted

Be sure all vendors are on-board and create a united creative promotion. I visited one the day after Thanksgiving that awarded 10, $1 coupons that could be used with every $15 spent with every vendor.
Posted by CarolBlaha on 12/12/2011 at 8:24 PM Member

The book I always recommend is "1001 ways to bring on retail excitement" it appeals to me as a certified guerrilla marketing coach, low or no cost ways to promote your business.
Posted by Gary Bloomer on 12/12/2011 at 9:06 PM Accepted

Offer free food, served inside the flea market, once they've bought and paid for their ticket. Works like magic.
Posted by jensprague on 12/13/2011 at 11:03 AM Accepted

Ask local churches, schools, and businesses if you can post a flyer with the days/hours of the flea market. Agree w/free food or free coffee and hot chocolate. Create a "travel" stamp card where visitor receives something for visiting and getting card stamped at xx number of vendors.