Know-How Exchange : Career/Training

I'd start by asking the participants to describe what success looks like for them. How will they know if you've been effective (or not)? What are the metrics for [your] success. What are their expectations? What is success worth to them (i.e., monetize their goals)?

Then I might ask about prior experience. What has worked in the past? What have they tried that didn't work so well? What differentiates the successful people from those who are not-so-successful? How do they select the candidates (that you'll be coaching/training)?

Hope this helps. Let us know how it goes.

When I start a coaching session I ask for a SOFT analysis. What are your successes, Opportunities, Failures and Threats. Which is very close to what Goodman above says.

Basically, they are going to want to know, what you are going to teach them. A coach takes their team somewhere they cannot get to by themselves. They're thinking, look I'm out making my calls, what do I need you for?

Gil Cargil has a great program and even laid out meeting plans. He's not going to give this info away for free, but its worth it. In fact I paid for it and am one of his coaches/trainers

Think about why people have hired you for your services. What did you offer in results that they couldn't do themselves? What you know is what they want shared with their team. But before you start down this path, be very sure that the end goal of what they want is clear to everyone (as Michael mentions).

I'd ask you about your communication plan. How will you communicate with the team? How often? Your availability? How will you know it's working? How will they? What about additional support? Will you be available to look over their shoulder as they do the lead gen? What's the timeline for your project? Milestones? 1 on 1 support or group support? Additional materials you'll be providing (white papers, books, videos, etc.)? What results are truly reasonable? Why would you want to continue the relationship after the milestones are met?