Question
Topic: Branding
Benefit Positioning Strategy For Parent Company
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I'm trying to come up with a positioning statement that reflects what the brand stands for, and feel this is more benefit related.
In all of the research I've conducted with customers etc., it comes down to the same things. We're finding ways for technology to make a difference in their business. The clients state that we 'listen' and none of our companies just 'sell products'. they come up with solutions that solve business process issues - some they couldn't even articulate. They value the knowledge and insight of our people (even if they pay a bit more for it at times) and the fact that we truly understand and make the effort to know their business and how they work to find the best solution for them.
I'm trying to find a way to articulate this into more of a positioning strategy for the company, as I know we can't position on 'high customer value'. They are all about technology and delivering customer value (which might mean something different to each customer).
Any help would be appreciated.