Question

Topic: Advertising/PR

Pr For Pro Bono Job

Posted by Anonymous on 8/14/2012 at 10:31 AM ET 50 Points
The architect firm I work for has taken on a Pro Bono job designing and remodeling a costume shop for a local community theatre. I am looking for some interesting ways to generate some good PR for this job in various medias. Any fun ideas?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gail@PUBLISIDE on 8/14/2012 at 10:37 AM Accepted
    Lots of opportunities... Among them:

    • Invite media to shoot visuals of the remodel and what it will look like (of course invite them back when project is complete)

    • Have members of theater troupe in costume to visit media to discuss remodel and what it will mean to the theater experience.
  • Posted on 8/14/2012 at 11:00 AM Author
    Gail, Those are good ideas. I like the second point. We also thought about having our team dress up in costumes after the remodel to announce it. Since it is a summer theatre and the actors are college theatre students practicing their trade, I don't think they are on site anymore. But I can certainly check and see.
  • Posted by marketbase on 8/14/2012 at 3:22 PM Accepted
    Also, consider a YouTube video, beginning with the team of architects (in everyday business garb holding blue prints and holding open a door, presumably the costume shop door into which you can see the existing shop) introducing the plans to "take on" the fun remodeling challenge (A Change of Pace...). Then when the remodel is complete, round out the entire video with the same team in costume with a brief look about the newly remodeled shop (maybe with a sign on the front of the door, which is opened by costumed architects and client(s). The whole thing, supported by press releases may eventually turn into a new YouTube sensation.

    Best of luck!
  • Posted on 8/14/2012 at 3:48 PM Author
    Good idea with the YouTube video!
  • Posted on 8/22/2012 at 9:45 AM Author
    Thanks for your ideas. If anyone else has any additional ideas i would love to hear them!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)