Question

Topic: Taglines/Names

Tagline For A Gourmet Online Shopping Website

Posted by rcg1221 on 8/19/2012 at 11:42 PM ET 125 Points
What is the best tagline for a gourmet online shopping website. These are all premium european products that you cant just find in a regular supermarket. The website also will feature a virtual kitchen experience for those customers
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/20/2012 at 8:14 AM Member
    It would help us to know a lot more details about your website: it's URL (if the site is up), who specifically are you targeting (ages, income level, location, cooking skill, professional level, etc.), why they would need your products, why they should trust what you're offering, and how you compare to the competition (both online and locally). Also - what does a "virtual kitchen experience" mean for your visitors and why should they care?
  • Posted by Gary Bloomer on 8/20/2012 at 9:06 AM Member
    "What is the best tagline for a gourmet online shopping website."?

    I give up! What IS the best tag line?

    Who do you serve? What kinds of niche products do your customers buy? How frequently do people buy? What APART from food, are you offering (by which I mean, what feelings do you wish to impart as a result of people having bought from you?)

    As per Jay's response above: what IS a virtual kitchen experience and how does it add value to the experience of shopping with you?

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