Question

Topic: Customer Behavior

Customer Groups

Posted by Anonymous on 8/22/2012 at 10:27 AM ET 25 Points
What are the key customer groups in an organisation?
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  • Posted by Gary Bloomer on 8/22/2012 at 10:54 AM Member
    Please be more specific. What kind of organization? Selling to whom and, with what amount of value, with what kind of problem, and with what ideal or desired solution?
  • Posted on 8/22/2012 at 10:57 AM Author
    An oraganisation that sells electrical appliances. Like a hardware store. Who are the people that come to buy?
  • Posted by Peter (henna gaijin) on 8/22/2012 at 12:50 PM Accepted
    Mostly contractors and people doing DIY repairs.
  • Posted on 8/22/2012 at 4:36 PM Author
    What am saying is that.. Its a company or store that sells produts like freezers, fridges, televisions etc. And at good quality, some of the best brands. Which customer groups would come and purchase?
  • Posted by Gary Bloomer on 8/22/2012 at 5:12 PM Accepted
    Which groups would buy? Those people in need of the goods you're describing: home owners, land lords, builders fitting out new homes, people refurbishing their homes (kitchens, laundry rooms, living rooms [for televisions]).
  • Posted on 8/22/2012 at 5:16 PM Author
    Thanks a lot.
  • Posted by marketbase on 8/22/2012 at 5:22 PM Accepted
    In addition to the above mentioned customer bases, consider people looking to replace aging or out-of-date appliances, as well as people (single or couples) "setting up home-making" who are not repesented by contractors; likewise landlords looking to provide appliances for rental appt. units or houses.

    Lots to consider!

    Best of luck.
  • Posted on 8/23/2012 at 10:02 AM Author
    Thank you. That makes sense. Thanks for the help, I appreciate it.
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