Question
Topic: Branding
Franchise Branding
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On top of not being well branded through the corporation, the corporation also had us setup our own online company name so as not to conflict with the headquarters. A mistake I believe on their part but, even more of a branding conflict for the franchisee.
First question - So, with no branding support from corporate and a different business name and brand online, how can I get these two to co-exist.
Second question - How can I distinguish my franchise from other franchises? Normally this would not be something you would want to do but since the corporation does not provide any branding, any and all marketing or advertising I do under the corporate name could drive business to other franchises yet I do not benefit from using the corporate name.
Should I promote my online business name and generate a brand around that and then just mention myself as a franchise? I don't even know how to answer the phones as I get online clients calling when I answer with the corporate franchise name and they are confused!