Know-How Exchange : Taglines/Names

TM

well it is a great idea - only your target audience is a little scattered by way of interests. Entrepreneurs like smoky cellars and jazz music. Senior managers like going to posh restaurants. Students like watching the sun come up over the Indian Ocean having spent the night on the beach.

How are you going to focus your newsletter on these disparate groups?


Okay, nag over. At least you told us about them! (*NB if there are enough, do each their own newsletter or section).

Before I wring my brain for an idea on this one, remember that they are all connected to you in some way. Remind them of that with your logo in the top right corner. You need do no more. Those who will react to you will notice it.

Thinking of the African mornings (I never saw one over the Indian Ocean - I saw sunsets from Sri Lanka).

"Sunrise - The Newsletter with bright ideas [or]
- The Newsletter for a Bright community"

"New Day - For People Looking To The Future"

With smaller letters saying "The Newsletter Of The Tanzania Business School" if you want to and if it looks good.

Hope this helps more will be along later as the dawn comes their way across the Atlantic.

To your success
Moriarty.

Moriarty

Great ideas. But we have already sunrise radio in my town, this will conflict. can we get something which at least features a word which will say this is special for business people. Please help! Very confused. Our target is small, medium and large business- serving from trainee management position to the top management positions. That is our target. Please help us!

Jay

Thanks, do you have any slogan idea or tagline please. Still waiting other members to contribute. Thanks

Guys;
I got some more names, now is like more confused! Can you kindly comment on these names, atleast say something:

1. Tanzania Business Insider
2. Tanzania Business Insights
3. Tanzania Business Today
4. Tanzania Business Review

Please if you where you and given these list, which one would yo go with? just suggest and then what will be the slogan for it?

Please help

If it were me, then "Tanzania Business Today" is a direct clear communication to the readers.

Personally, I like Steve's idea - since you are a monthly publication (I infer) "Tanzania Business Monthly"

"Looking at business across the country"

"Bringing everybody the freshest Business insights "

Going with my passion for big African skies - which I hold fond memories of from Zim -

"Big Sky Business"

"Widening business horizons " (tagline)

Any good?

Moriarty

Sunrises in Africa are something I will never forget from Zim. Hence my choice ...

Great ideas from both Moriarty and Steve.
More help and ideas please! Dear Marketprofs, come up and help me.

Hang on one moment - you are beginning to display the symptoms of a "bad client".

You want all the help - yet give no feedback. We can't work with that. We can't work unless you give us some road to get some traction on. Okay?

Moriarty

Thanks

Well? Is that it? "Thanks"?

Moriarty

anyone with slogan?

The Second Mouse Gets The Cheese

NovaHammer

Not around here they don't. I'm not the cat's whiskers for nothing!

M xx