Question

Topic: Advertising/PR

Xmas Parade Throw Cups- Logo Only Or Fun Design

Posted by Anonymous on 11/14/2012 at 11:13 PM ET 125 Points
Hello!

I was asked to convert a logo to one color for an imprint on a stadium cup a church will use as the "throws" in a Christmas parade (we are in Louisiana- think Mardi Gras).

I was thinking that was rather boring and I had the idea to make a hidden picture on one side and do the logo/website on the other. Or I can even do the find it picture as a wrap around design and have the logo in the middle... Do you know the black and white finding thing pictures that are in the highlights magazines? see: https://www.highlightskids.com/hidden-pictures

My kids get these very colorful hidden picture cups when we eat out and they love them. The church is mostly young families (although they don't want to exclude and do have a mix of ages). It is a small church, not so well known. The parade is a family parade (lots of kids, they are also throwing candy and only the church kids are in the parade).

What do you guys think:
1) The church is not well know, so just use the logo.
2) Cool idea, it will get more attention to the cup.
3) other?
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RESPONSES

  • Posted by Gail@PUBLISIDE on 11/15/2012 at 12:44 AM Accepted
    2 !!

    If you add something fun to the logo as you suggested, people will talk about and likely keep the mug, which will remind them about the church -- maybe even check it out.
  • Posted by CarolBlaha on 11/15/2012 at 1:13 AM Accepted
    Do fun thing. Without something of interest, people won't even look at it to recognize the logo.
  • Posted by Moriarty on 11/15/2012 at 4:15 AM Accepted
    Amanda,

    Firstly thanks for a super-informative question. It gives us old dogs* something to gnaw at. If your kids love the idea - you don't have to look to me to know that this is a good idea.

    I want to look at a different issue though, and one that might speak to their parents once the cup arrives back home - and before it finds its way to the wastebin.

    I want you to think of how people came to your church in the first place, and what it was that encouraged them to keep coming. Because a church is a special place - yet they come in all shapes and sizes. Ask them

    (1) What do you like about our church (be specific)?
    (2) Why do you come back regularly?
    (3) What is your favorite fruit or fruit drink?

    Because you have a little time before the parade (I hope) so ask your congregation - do a quick questionnaire or email blast - and get some responses to these questions. Because then you can do something that appeals to the grownups as well as the kids.

    Hope this helps
    Moriarty xx

    (*A dog is not just for Christmas, a dog is only for Friday nights)
  • Posted by Jay Hamilton-Roth on 11/15/2012 at 8:58 AM Accepted
    It could work well, if there's a way to draw attention to the hidden messages (a contest to find them? a challenge for kids to make their own?).
  • Posted by marketbase on 11/16/2012 at 2:12 PM Accepted
    Go with the wrap-around picture idea/logo in center to maximize curiosity/interest.Make sure you have a call to action (phone number, location, for interested parties to refer to)...and have fun!
  • Posted by CarolBlaha on 11/17/2012 at 12:21 AM Accepted
    Good Advice from Jay. Anything you can do to have someone actually read and review your message. Church is about family, both those we are related to and those we connect in any way. So Connect!
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