Question

Topic: Taglines/Names

I Need Ideas For Naming My Online Store/boutique?

Posted by jessicakcco on 12/17/2012 at 12:27 AM ET 125 Points
I'm going to be selling handmade jewelry, all-natural bath & body products, handmade cards, & more eventually. Hopefully you see where I'm going with it.. I've had experience on etsy and ebay and done well but I'm ready to start my own little business. I've got great ideas but can't for the life of me come up with a name.. and I'd like to have one tonight. I want it to make the customer intrigued but also give an idea of what I have, I'd like it to be clear that I'm trying to sell beautiful custom goods to women as the majority, then again I want something that will go with my store if i decide to change things up and add different products. HELP! lol thank you!
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  • Posted by SteveByrneMarketing on 12/17/2012 at 1:37 AM Accepted
    not much for us to go on .. or time

    Hand To Earth
    Beautiful Jewelry - Natural Indulgence

    .. or take a pause and write a real marketing plan before you go any further forward, your choice.
  • Posted by Moriarty on 12/17/2012 at 5:06 AM Accepted
    Relax, Jessica!

    You have a business - okay so it is largely on ebay. At least you have SOMETHING. That is way more than many. It is going to be long-term and you need to go into this carefully, planning is part of this as Steve says. Be warned that planning is just planning, and dealing with day-to-day realities can send plans out the window. At least you know where you should have been ;-)

    I want to know who your perfect customer would be. Just imagine someone who you can please easily and who is happy with the things they receive from you. They need to be the kind of person who likes getting unexpected treats in the post (okay, half expected!). If you can do that, your advertising will be more effective. You need to be specific, even down to the name of their pets if you can.

    A few ideas:

    Jessicas Jewelry - balancing nature and beauty.
    Jessica's Originals - bringing you the beauty of nature.
    Handmade by Jessica - puts the beauty of nature in your hands.

    What do you think?

    Moriarty

  • Posted by mgoodman on 12/17/2012 at 7:00 AM Accepted
    What's the rush? Would you rather have an ineffective name tonight or a great name next week?

    Do you have a business plan? A marketing plan? Who is your primary target audience? The more narrowly you can define your audience the better chance we have of coming up with a great name. And if you don't need a great name, just use "ABC Enterprises." It doesn't say much, and you don't need a slogan then either.

    The name is supposed to communicate some benefit to the target audience, or at least tell them what to expect when they visit your store. Without knowing more about your audience we can't very well do that. And trying to be all things to all people is a waste of time, effort and money.

    Finally, how are people going to find you -- with or without a good name? You are going to need to spend some money and expend some time/effort if you want to create awareness. Take some of that money and hire a professional who can help you through this. It sounds like you are headed for failure if you continue the way you're describing. You might be better off sticking with Etsy and eBay where you've done well.
  • Posted by Jay Hamilton-Roth on 12/17/2012 at 7:55 AM Accepted
    Are you looking just for a name or an available domain also?
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