Question
Topic: SEO/SEM
Name Change And Seo Ranking
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We have a ton of content on the original domain and have worked hard to maintain page 1 ranking on several key terms. The new brand will better reflect who we are today and will contain much of the same and similar content with a whole lot more added.
The original domain is old - like 15 plus years old.
Is it best to essentially duplicate content on the two sites with some minor changes to the look of the old site? Is it better to do a redirect from the old page(s) to the new page(s), let people know they are being redirected or is it better to do a general domain redirect?
I am totally paranoid about losing the established ranking and then having to fight to get back. I am thinking that I need to post content on both sites until new site gets up there and then start gradually reducing the posts on the old site.
I have not gotten satisfactory answers from my agency or others I've talked to. I don't mind extra work if we are able to keep our ranking.