Question
Topic: Research/Metrics
Web Conversion Metrics
Hi, We define web site conversions as actual sales of our b2b books, or registrations to our workshops and other training events. We don’t count webinar registrations, downloads, etc. Does anyone know or know where I may find average or benchmark conversion rates,defined as sales, for b2b web sites? I’ve found web conversion data for b2b sectors but they include other actions as well as sales, so a comparison wouldn't be valid. Thanks for your help.
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