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Interested To Do Phd In Market Research

Posted by rdevabathula on 1/2/2013 at 11:28 PM ET 25 Points

Hi,
I am ravi, completed MBA(marketing and systems)and currently working in Market research company. I am interested to do PHD, can you help me to select topic which i can do research.

Posted by Moriarty on 1/3/2013 at 3:29 AM Accepted

What is your aim in undertaking a PhD? This will have a bearing on what you study. Other than that, it is what you can get funding for. If you are dependent on grants that is.
Posted by rdevabathula on 1/3/2013 at 4:00 AM Author

I am interested to do somthing innovative.... So I am unable to take a decision. Passion about education.
Posted by Moriarty on 1/3/2013 at 4:20 AM Member

My thoughts are that something "innovative" won't find you many jobs. The commercial world wants PhDs that study what they want, not what is needed. Have you funding for your PhD irrespective of what you study?

Why are you unable to take a decision? This is your life, not anyone else's. In any case, why study something innovative that you have no enjoyment in ... now if you really want something innovative

Advertising is about de-selecting your readers.

Make unrealistic promises, and you'll get a bunch of unrealistic customers. Pop the balloon of hype.

Tailoring your advertising to your best customers. Oh, and who are they?

What do you think?
Posted by Jay Hamilton-Roth on 1/3/2013 at 9:20 AM Accepted

Start with what's been recently predicted as "hot trends": http://www.polarismr.com/TMD/bid/80939/10-Marketing-Research-Trends-for-201..., http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-res..., and http://heidicohen.com/5-trends-guaranteed-to-disrupt-your-2013-marketing-pl...
Posted by Gary Bloomer on 1/3/2013 at 9:20 AM Accepted

How will you earning your Ph.D help people? If you're interested in doing something innovative you might want to hold off on making a decision until you know how you'll contribute to the world of marketing and just what that contribution will mean long term. Simply because you think something might be innovative, it does not follow through that the area of study will benefit marketing as a whole.
Posted by PhilGrisolia4Results on 1/4/2013 at 8:04 PM Accepted

A PhD with little or no experience along the way is a gross waste of time and money. Get a series of good, challenging jobs, build on the experience, then decide if you really want or need a PhD in marketing.
Posted by carrie77 on 1/14/2013 at 9:42 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in 10 days.

Thanks for participating!
Carrie (Moderator)

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