Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 602,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
1/3/2013 at 12:35 PM ET
plz suggest a tagline for my company "vision techmedico" a surgical equipment manufacturer,..
1/3/2013 at 1:00 PM
taglines don't mean much by themselves. If they are to mean anything more than wasted ink or pixels, they need to communicate what you do to who wants it. Because every man and his dog are selling surgical equipment of some form or other - and if you look on the web or in any medical journal, you won't find much choice.
Sure, there are loads of companies out there. The only problem is that they are selling the same stuff in the same way to the same people. Only those same people aren't necessarily their best customers - indeed they may even be some of their worst! Now that would be a disaster ... advertise to get customers that cost you money. You want to make a profit, right?
So you need good customers. Customers who are demanding the stuff you make to the highest specifications you can provide.
Then and only then will you get a tagline that not only attracts trade, it attracts the better end of it too. There ain't any other way to success in our troubled world. What's more it isn't going to get any easier - so acting now will put you permanently ahead of the pack. In your niche at least.
Otherwise, it is going to cost you a lot of money, and believe me, there are people who are happy to do just that with a tagline that has no more strength than an uncooked sausage.
so here's a go at a few limp taglines: "Vision Techmedico" "Getting 20-20 specs in the industry"
(specs as in specifications not spectacles).
"Looking to the future of medical technology"
1/3/2013 at 2:39 PM
No. Not without considerably more detail from you about your business, about who you serve, what those people need in terms of solutions, and why you are worthy of people's attention. Invest in your future with a more detailed outline of what you do and who you do it for and you'll receive more in the way of constructive feedback.
1/13/2013 at 9:29 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
BACK TO TOP
Post a Comment
2015 Will Be the Year of Video Marketing
by Tyler Lessard
The Evolving Sales Funnel
by Alessandra Ceresa
The 10 Most 'Loved' Brands on Social Media [Infographic]
by Ayaz Nanji
The Best Content Types for Each Stage of the B2B Sales Cycle ...
by Ayaz Nanji
29 Must-Read Content Marketing Articles of 2014
by Larry Kim
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with