Be Awesome! Save 30% When You Go PRO in October. »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Trade Marketing Structure
Posted by Anonymous on
1/4/2013 at 7:27 AM ET
I am a Master Degree Student at FIA, from Brazil. I am looking for information about Trade Marketing. I have found very difficult to find books or archives about it.
This is new area at companies in Brazil, so I would like to talk about Critical Success Factors to find when we are implementation a trade marketing area.
I really appreciate if you could help me.
1/4/2013 at 5:37 PM
Have you looked at: Performance Measurement with the Balanced Scorecard:
A Practical Approach to Implementation Within SMEs (Biazzo) or Market-Led Strategic Change (Piercy)?
1/4/2013 at 7:36 PM
More details on what precisely you mean by "trade marketing" would help us to provide you with a more detailed response. The definitions are very likely to differ from one country to another.
Peter (henna gaijin)
1/6/2013 at 3:30 PM
Here is some basic information about Trade Marketing:
1/7/2013 at 8:26 AM
I m also studying the trade marketing industry in Brazil right now for a project that I have.
Would love to connect with you and talk about what I found out. There is s really nice book that just came out last week:
Trade Marketing - Pontos de Vista Expandidos
1/7/2013 at 8:28 AM
I dont think we can write to each other directly here but you can add me on skype at "carastella"
1/19/2013 at 9:40 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
BACK TO TOP
Post a Comment
2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency ...
by Ayaz Nanji
Eight Mistakes You're Making on Facebook's News Feed and How to ...
by Tamas Torok
The Most Annoying Things Brands Do on Social Media
by Ayaz Nanji
Six Content Marketing Principles You Shouldn't Be Ignoring (but ...
by Timothy Carter
The Best Days and Times to Post on Five Major Social Networks
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with