Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 610,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Microtasks App For Marketing? Potential
1/7/2013 at 8:39 AM ET
I m a student at Singularity University and as my final project I am researching the potential of microtask applications such as Gigwalk, field agent, etc... in the marketing industry.
They have been growing a lot and claim to bring an innovative solutions to for doing Trade marketing and consumers engagement.
What do you think about it? Do you think it can be an effective, low cost option for trade marketing services such as price gathering, point of sales checking etc... ?
Would love to discuss about that and ready more about this topic!
1/7/2013 at 10:03 AM
What I think is not important. It's what YOU think; it's how YOU apply these applications; it's where YOU see them having an impact and being effective.
As for the use of these applications in trade marketing, before wholesalers give over warehouse space to untried goods, surely they need to know there's an in-store demand to underpin their investment of space for the proposed goods in the first place?
1/7/2013 at 1:01 PM
(Also, Amazon's Mechanical Turk). I fear this may fuel a "race to the bottom" - paying people a miniscule amount to do a task. In some parts of the world, the amount of payment may be of significant portion of their income, but elsewhere it's forcing people to work for less and have the value of their work minimized.
1/7/2013 at 3:08 PM
If it is the technological approach to analyzing human behavior you won't get much in the way of really useful information. That is not because of the technology, but because of the way the data is collected. In my work most problems begin with flawed analyses - and escalate madly once the technology is brought in.
There is still room for good ol' human imagination. Because true innovation lies outside the realms of technology. After all, technology doesn't do things by itself, it does something because someone has asked it to. Data doesn't drive itself, someone has watched something do something and recorded it, or set a machine to record it.
One way to discover real innovation comes not from what people do, it is understanding what they don't do, and why they don't do it.
1/19/2013 at 9:44 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
BACK TO TOP
Post a Comment
How to Overcome the 'No Time to Create Content' Challenge
by Joe Chernov
What the ALS Ice Bucket Challenge Can Teach Us About Content ...
by Lauren Covello
This Writing GPS Helps You Create Ridiculously Good Content
by Ann Handley
Five Visual Design Trends to Inspire You
by Josephine Sabin
How to Build an Influencer Marketing Strategy
by Andrew Cravenho
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with