Last chance to save on PRO! Only $195 with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
1/11/2013 at 3:51 AM ET
Hi,<br /><br />I wonder if any of you working with CRM has a chart or alike on how to write a specification on the demands you have when planning to buy or build a CRM system. If not perhaps you have a good tip.<br /><br />Regards<br />Hans
1/11/2013 at 1:11 PM
I would suggest looking for a vendor who has specific successful experience selling similar products. Business to business sales are different from business to consumer sales, for example, and business to government sales are different from both of them. Also, highly competitive products have very different sales cycles than innovative and unique products which may have long educational sales cycles. And you also need to consider the channels of distribution: will the software be working with an in-house sales force, or through manufacturers reps, or through distribution, or some combination? Most importantly, what is your overall goal and objective? What is the reason for the project? Then ask yourself, which vendor has specific experience delivering on that major benefit.
1/13/2013 at 11:52 AM
You'll be pleasantly surprised when you Google "CRM Software Comparisons."
1/16/2013 at 1:44 AM
Hi, Thanks for your answers. They didn't answer my question but gave me some ideas. I thought there could be somewhere out there who had experience of producing a demand list on what you need in your CRM system when starting to look at different brands that delivers CRM systems.
BACK TO TOP
Post a Comment
The Recipes for Content Marketing Success [Infographic]
by Adam Weinroth
How to Measure and Improve B2B Customer Loyalty
by Bob Murphy
Eight Ridiculously Silly Ways to Sabotage Your Email Marketing ...
by Meera Kothand
How Retailers Use Welcome Emails to Engage Consumers ...
by Ayaz Nanji
The Five Factors of Value That Drive B2B Sales and Protect ...
by Mark Eardley
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with