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This question has been answered, and points have been awarded.
Posted by Anonymous on
1/11/2013 at 3:51 AM ET
Hi,<br /><br />I wonder if any of you working with CRM has a chart or alike on how to write a specification on the demands you have when planning to buy or build a CRM system. If not perhaps you have a good tip.<br /><br />Regards<br />Hans
1/11/2013 at 1:11 PM
I would suggest looking for a vendor who has specific successful experience selling similar products. Business to business sales are different from business to consumer sales, for example, and business to government sales are different from both of them. Also, highly competitive products have very different sales cycles than innovative and unique products which may have long educational sales cycles. And you also need to consider the channels of distribution: will the software be working with an in-house sales force, or through manufacturers reps, or through distribution, or some combination? Most importantly, what is your overall goal and objective? What is the reason for the project? Then ask yourself, which vendor has specific experience delivering on that major benefit.
1/13/2013 at 11:52 AM
You'll be pleasantly surprised when you Google "CRM Software Comparisons."
1/16/2013 at 1:44 AM
Hi, Thanks for your answers. They didn't answer my question but gave me some ideas. I thought there could be somewhere out there who had experience of producing a demand list on what you need in your CRM system when starting to look at different brands that delivers CRM systems.
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