Question

Topic: Taglines/Names

Tagline For Hotel

Posted by derek on 1/15/2013 at 4:59 PM ET 500 Points
Hello. We are looking for a tagline for a small hotel chain. The biggest selling points are that it is clean and cheap. Doesn't really compete with the larger chains. It's great for sports teams, religious groups, company seminar group and families on a budget etc.

Thanks in advance
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RESPONSES

  • Posted by mgoodman on 1/15/2013 at 5:06 PM Accepted
    Where is the hotel? What is the hotel name? Who are your best customers/guests, and where do they live? (Same country? Same state/province?) How do your guests find out about the hotel? Where will the tagline appear?

    Then think about how you'll evaluate our tagline suggestions. What criteria will you use to pick a winner? If we know that up-front, there's a much better chance we can deliver. If we don't, it's hit-or-miss.

    Finally, I suspect there is some important benefit your guests would realize other than "clean and cheap." Is the hotel convenient? Does it have a "story" behind it? Etc. "Clean and cheap" are not great positioning words.

  • Posted by Moriarty on 1/15/2013 at 5:51 PM Accepted
    Before I start, you claim to be clean and cheap. Tell me, how hard would it be for someone to be cheaper - yet still claim to be as clean. Because with that, your business model is undermined at a stroke.

    If this is for a sensibly sized hotel group, phone Mr. Goodman. You need real professional advice here.

    In the mean time, how about

    Little Hotels

    BedzЯ́Us

    Sleep Easy Hotels

    Jump Into Bed.

    Any good?
  • Posted by NovaHammer on 1/15/2013 at 8:56 PM Accepted
    CheckInn then Check out for the night

    Impyling nothing to worry about after your arrival.
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