PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
1/16/2013 at 4:14 AM ET
Client implemented infrastructure development project in one if the ski resort location. Now he is interested how satisfied are 3 segments: 1) visitors, 2) local businesses, hotels etc. owners and 3) ski instructors.
Question: what would be the best way of conducting the research, methods - qual / quant and sample size.
1/16/2013 at 8:16 AM
I am afraid that when it comes to metrics, there are no established routes.
Each situation is different - which is why marketers in this area charge so much.
What channels do you have already? Because these will be the most effective and the fastest. Setting up something new takes time.
1/17/2013 at 5:15 AM
Thank you Moriarty. The are no problems with chanels and resources. And i know that there is freedom of design. I just wanted to know all the diversity of approaches market profs would suggest. T
1/24/2013 at 10:54 AM
You need to start by clearly articulating the objective of the research and the expected use of results. If the client just wants to get a sense of the differences between reactions in the three groups, the methodology will be different than if he/she is considering a major expansion of the project to other locations.
So what's the objective? How will results be used?
1/31/2013 at 8:55 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
BACK TO TOP
Post a Comment
Five To-Do's for a Rebrand That Rocks
by Robin Saitz
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
Five Local SEO Tips for Small Business Owners
by Aleh Barysevich
The Selfie Strategy: Build Brand Loyalty Like a Kardashian
by Jeff Soriano
The 10 Most Popular iPhone Apps
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with