Question
Topic: Branding
Start Up Branding Consistency
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My partner and I work in interactive media - games, digital interaction, etc.
We have a logo and we're at the final stages of releasing our first game worldwide.
The debate we're currently having is this:
The name of the business means, simply, that one should not take themselves too seriously - go with the flow kind of thing. We design casual, fun games for everyone.
So, for our first release game, I "Googlefied our logo". In other words, I took our logo text and arted it up so that it had a direct correlation to the game's subject/storyline. The same way Google changes their logo, say for Christmas. This logo ONLY appears on the opening loading screen of the game
Now my partner believes this is a bad thing - we shouldn't be doing this - as it's our first release and we should be consistent with our logo and colours etc on everything - from the game to cards, website, twitter pages - the lot. Later on, they feel, we can 'have some fun with the logo' after we've established ourselves. I do agree somewhat, but thought just for the game, to lighten the mood so to speak to reflect the game itself, and the fact that we're a studio that doesn't take itself too seriously - we're not stuck up digi-snobs! Also, we're not going to be Google (I don't think) and I don't believe our average audience is even going to be so fickle about consistency - they'll just see us having some fun.
So what are other people's opinions on this? Is there a right or wrong way to go about start up branding for colour/consistency etc?
Thanks for any advice!