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Naming My Bussiness
1/25/2013 at 7:27 PM ET
I’m opening a lakeside concession stand/ water toy rental business. I am, however, stuck on what to name it. the name of the park is Baker Bay park, and it’s on Dorena lake, I sell basic food (burgers, soda, ice cream ,et...) to campers, moorage holders, and day use patrons. The water toys include inner tubes, and water trampolines. I’m looking for something cute, catchy and memorable to name it. thank you!
1/25/2013 at 7:32 PM
Although you are looking for cute, catchy, and memorable, your customers are not. "Catchy" is not a selling strategy: it is a marketing blight! Customers looking for drinks and snacks give not the tiniest toot how catchy a name is: they want cold drinks and something to eat. So the key is relevance. Tell people what you do and what you provide, then make sure you give a stellar experience that'll want to repeat. You drive sales with a starving or thirsty crowd that wants to buy from you multiple times, NOT with the inventiveness of your business name.
1/25/2013 at 7:51 PM
What are customers looking for that your business provides an answer to? Because answering that will give you a far better idea of what to call yourself.
"Baker Bay Burgers and Things"
"Baker Bay Burgers and Bungles"
1/25/2013 at 7:52 PM
I agree with Gary's advice. You could go with simply ... "Lakeside Concession & Rental" or "Baker Bay Concession & Rental".
1/26/2013 at 2:44 PM
Forget cute, catchy and memorable. They don't work nearly as well as a name that's meaningful - to your potential customers - a name such as: "Baker Bay Water Toy Rentals" that tells people the primary services you offer.
As for a tagline, to make folks aware of what else you sell, consider: "Plus Great Burgers & Ice Cream Treats."
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