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This question has been answered, and points have been awarded.
Cosmetic Market, Segments For Growth..
Posted by Anonymous on
1/29/2013 at 8:14 PM ET
Working with an new company but wondering about untapped markets for growth for their product line.
Where can i find the concentration/breakdown of target consumers areas and who buys/spends on cosmetic care products and who doesn't ie;
'teens, Gen Y, Gen x, Boomers, Seniors men/women, regions etc.
Product is organic hair and skin care made with products from the sea.
1/30/2013 at 8:53 AM
Is this any help?
For a more general approach that might lead you to that "aha" moment, have you tried the Keyword tool in Google Adwords - right clicking a keyword gives you the opportunity to view its demographics.
There are tools that allow you to discover what is going on visitor wise for a website.
My guess is that you know all this, only you need a gentle prod. M xx
1/31/2013 at 9:00 AM
Please don't put HTML in your questions; it means I have to go in and take it out.
1/31/2013 at 9:08 AM
I wasn't aware that I had - perhaps you need to sort this sort of problem out in the php structure?
1/31/2013 at 8:35 PM
I think I guilty -I used brackets in my question >:0
In- cosmetics was a nice intro thanks....was wondering about the dollar spread for each age group spent on services and product....and which demographic was growing or not.
1/31/2013 at 9:05 PM
This looks to be pretty definitive:
Another suggestion: look to publicly traded cosmetics companies' annual reports (such as:
) - there's plenty of details of sales by region, age, product type, etc.
2/1/2013 at 4:06 AM
From another standpoint, let's reverse-engineer this a little. Cosmetics come in all shapes and forms, some expensive and some not. In other words, don't just look at the people buying cosmetics in general, find out who is buying cosmetics on the Rue de la Folie Regnault and who is popping down to the local drugstore.
Putting the numbers and figures together will give you an answer. At least it will give you a feel for what is going on to back up the real data you present.
BTW I thought we had computers to deal with html, avoiding the necessity of paying a moderator to have to write something ;-)
2/2/2013 at 9:38 AM
Lots of good input again ....one quick sidebar....in 2 parts.
What benefits do Home Shopping Channels offer in early product introduction vs catalogue (are they really fussy about which products they carry)..logistically which offers better legs between them or is FB et al best bet for a strong local startup?
Thoughts on validating testimonials ... is there a danger of pigeon holing products if senior ladies use it versus men or College kids or is science a better way to go instead of age/gender spokesperson image?
2/8/2013 at 9:08 PM
So nothing more to help with this foundation cosmetics question...closing this weekend?
2/9/2013 at 8:07 AM
Re: Home Shopping Channel, this article may be of anecdotal use (and contacting Eve Pearl for more info):
Re: testimonials - better to use (micro-)segmentation to identify different "niche needs" (perceptions) - whether that be anti-aging, for repair for outdoor "damage", for prevention, etc.
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