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This question has been answered, and points have been awarded.
Looking For A Business Name & Tagline
Posted by Anonymous on
1/30/2013 at 4:45 AM ET
I'm looking for a "business name" & Tagline for a start up recruitment company.
The company offers services in finding & recruiting talent in addition to talent consulting services.
I would appreciate any ideas for a unique business name & tagline that would help me market this business.
1/30/2013 at 6:52 AM
Okay, we have a very real problem here. Taglines are dangerous tools in the wrong hands, because they tend to backfire. A snappy tagline for a chocolate shop will simply remind the reader to buy some chocolate the next time they are at the supermarket.
In short, if the tagline has little to do with the company, it is very likely that other companies will benefit from your hard work.
You want a unique name - which is the kernel of our problem. What does your company do that is unique. Add to this the problem that they have only just started, and probably aren't aware of what makes them special. Because we need way more than vague assertions about offering "services in finding and recruiting".
How do they recruit this talent? Is it through their CV perhaps? If it is, they are in trouble.
"I get this warm fuzzy feeling when I think that our competitors will be taking the candidates we didn't ... just because of their CVs! It's what we would have done before."
Paulo Lencioni Partner APL Accountants
Let's hear from you what these guys do that really will rock the marketplace. Because that is when their unique tagline will mean something to somebody.
1/30/2013 at 6:56 AM
Are you going to specialize in specific areas of recruitment? If you are, that could help inform naming choices. You may not need a tag line, you may only need a niche specific business name that fits in with the kinds of people looking to hire—or that are looking to be hired—through you.
1/30/2013 at 7:50 AM
A unique business name (and tagline) starts from the unique offerings you provide. Why would someone choose to work with your business (instead of your competition)? What region/company size/skillset do you specialize in? Why should someone trust your offerings?
1/30/2013 at 9:05 AM
Who is your primary target audience? Where? What unique and important benefit do you offer that audience? Why should they choose you instead of a competitor?
1/31/2013 at 7:35 AM
Our Unique approach to find talent is what makes us different. Most Recruiting Companies simply rely on thier databases to find Cv's and present to a potential employer. We operate differently; in terms of level of searches; these are from Mid to Senior Level searches. We first have to understand our clients business needs and then actively search the market to find talent that best suits our client's needs. Our search methadology is quite unique.
We mostly focus on senior leadership hiring of professionals that are in the market but not necessarily visible. We approach such professionals and persuade them for a change. The candidates are then taken through various phases of interviews ,assessments, & Coaching before they are presented to the client for final selecton.
In terms of specialization, we work across various industry sectors, where we focus more on functions. Eg. Sales, General Management, Marketing ,etc.
Our Fee model is different from most competitors in the industry. Our level of service is much efficient and we are transparent throughout the process.
Hope this answers the question.
1/31/2013 at 9:22 PM
ClockWorks: Career MatchMakers
Isn't it time?
1/31/2013 at 11:06 PM
A quick review/search in the following link demonstrates the variety of names that are based upon - the founders names, a regional name or a variety of names based on other factors.
Personally, I think the founders names convey the highest level of professional image. Which is why lawyers, accountants, investment brokers, architects and the like most often are named after people, e.g. Heidrick & Struggles.
Then add a tagline that clarifies what you do and how you are positioned relative to your closest competitors, and you have a brand beginning identity.
Adams & Smith
Sales & Marketing Management Talent Services
2/1/2013 at 3:57 AM
I'm with Steve on the name of your business. It is authoritative and sensible.
The tagline you have in your hands. You say " that are in the market but not necessarily visible"
How many recruiters have this talent to find people? Not many I'd guess. Most recruiters just wait for people to come to them, after all, if they want a job, they'll ask, right? Approaching those who are thinking of moving is a canny move. The important thing is to refine those who only think they want to move (a little like my Bernd on my profile) and those who genuinely want a better job.
Finding talent before the others have spotted it.
Recruiting talent before the opposition have even noticed them.
Any good? M xx
2/1/2013 at 8:38 AM
Names and Taglines are the Curb Appeal of your business....and you just have seconds to be seen before they drive by.
I'm with Jay. A USP conveyed in a name is tricky...that what you asked for right?
The strategy of the client 'recruiting and keeping' is where you can shine - if - you are visible.
Be 'another serious tree in a forest of serious evergreens' or be The Golden Spruce in that same forest....that makes them stop and really learn what you have to offer..
2/1/2013 at 8:45 AM
Offering a guarantee will stop a good few of them in their tracks. M
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