Know-How Exchange : Strategy

I would suggest none of the above. The point is this: you don't know if your inventions are wanted. Or not. Just because you think that they are a great idea does not mean anybody else does. Sure, it might catch on. Who is going to take that kind of risk in these risk-averse times?

Or do you want someone to buy up your patent, only to file it somewhere to gather dust - as they did mine?

The internet is an amazingly powerful tool for discovering these things. Setting up a display network campaign - perhaps an Adwords/PPC campaign and you will quickly discover if there is any interest. If you are careful you will find who is interested, and you may find some businesses too. Because this sort of thing which won't cost more than a few hundred dollars (if that!) will allow you to speak to the people who really are interested.

Depending on your own strengths and interests (and risk tolerance), any of those strategies can work. The real issue, as Moriarty has pointed out, is whether consumers will want and pay for your products. If they won't, all the strategies will be ineffective. If they will, you can proceed with a carefully crafted marketing plan.

So your first step is to set up a concept test to see how the target audience responds. You will need that regardless of the strategy you ultimately select. To do this right, you ought to find a professional market researcher. They can guide you through the process.