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Mobile Marketing
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Thank you all for the help previously, but F1 doesn't seem to be a hot topic with my chosen supervisor I'm afraid, so I've decided to look at mobile marketing. I've been reading some research papers on the subject, and two areas that I think are up for consideration or privacy with product-based applications, and the added value that a product-based application gives to the customer.
Idea 1 - How do customers define the bounds of privacy in mobile marketing, and how far will they allow businesses into their personal lives.
Idea 2 - How much, and what kind of value do customers receive from product-based mobile applications.
Idea 3 - Something with localization but I don't quite know what. Maybe using it to increase the effectiveness and frequency of use of a mobile app.
Do these sound like they would relevant and interesting to research, and are there any elements that I'm missing?
Thank you again,