Know-How Exchange : Taglines/Names

Thanks everyone.
I will try to answer all the questions: We focus on higher-priced property sales in Auckland's best suburbs. We use technology (social media, video, emailed newsletters etc) well, are seen as very professional, and have a very high clearance rate of properties that we sell.
We are known as Steve & Lisa Stone from Harcourts (the franchise we work under).
We don't like our current tagline much because as Moriarty says it lacks 'vim'.
We want a tagline that conveys quality, service and perhaps the fact that there are two of us..
Does that help at all?
Thanks
Steve

Before I have a go at a new tagline, send out a questionnaire with your next newsletter. Ask your readers what they like about what you do. Don't be specific, don't lead them on in the way of a management-led poll that asks you if "you like our management style yes/no" (there's not much choice, is there?) So ask "what is it that you like about dealing with us?" The answers may surprise you, and once you have that info. you can come back and share it - and we'll update your tagline. It might not be the best tagline on the planet, it will tie in directly with what your customers like.

Conveying the idea of quality and service is not easy. Best done through references where such things are demonstrated rather than just said. Any charlatan can say they're the best. Doing it is another matter altogether!

Stones. The Swifter Move
- A Canny Move
- It takes two to play. It takes Stones to move.
Two can play. Stones move.

Any good?? M

Thanks Moriarty - we will do as you suggest and do a quick survey.

When you get the results let us know and we can do the heavy work.