Save 40% on PRO with code JANUARY »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 597,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Determine Market And Retail Potential?
3/6/2013 at 8:58 AM ET
I am applying for this job in publishing. The job does not require a business degree, but I assume I will have to learn some new stuff to understand the whole picture.
In the test I have completed there was one question where I had to determine market and retail potential of a book. Are they similar concepts? Do they mean the number of books sold or the price of books or both?
3/6/2013 at 10:04 AM
Usually when someone asks about the retail potential [of a book] they mean the number of books sold. But you are right to question the dollar sales as well (number of books x price). An even better way to look at this from the publisher's perspective is the PROFIT potential of the book -- the amount of profit the publisher can expect. After all, that's what really counts, and it is a function of the price, the number of books sold, and the cost/profit structure.
3/6/2013 at 11:11 AM
I think of market potential as the group of people who might be interested in what you're selling, and retail potential as a subset of this, based on the price/value tradeoff they perceive.
3/6/2013 at 1:42 PM
I am sure that the number of books sold will give you a useful metric - only there is another angle to this, and it is who is buying the book and why. Work that out, and you can derive some of the rest that the others are talking about.
3/11/2013 at 8:54 PM
The market is the total number of potential sales avenues: book sales, film rights, stage play adaptations, cartoon characters, sequels, merchandising, and so on. The retail potential of a book is its total sales potential over time in any given readership niche: its niche, how often it's reviewed and recommended, its genre, and story longevity, its following, its appeal. The higher all these things are, the more books are likely to be sold.
3/21/2013 at 8:14 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
BACK TO TOP
Post a Comment
The Ultimate Social Network Cheat Sheet [Infographic]
by Verónica Maria Jarski
The No. 1 Social Media Mistake You're Making (and Four Ways to ...
by Mike Volpe
10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
by Lauren Tympel
Add These Five Word 'Magnets' to Your Marketing and Sales ...
by Bob Circosta
The Most Effective Marketing Strategies for Small Businesses
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with