Know-How Exchange : Taglines/Names

Thanks for the response. We are a national nonprofit that offers educators unique resources to help with their professional development, as well as the development of the students they impact. We attract educators for potential membership in our organization and use our resources as the angle to draw them. We also give perks to our current members as well. However, I wanted something "catchy" that would be attractive to both members and prospective members. Hope that helped....

There is an old adage in marketing that states that it is always easier to sell to those you have already sold to. By extension this includes those who are of a similar character.

You have people who signed up to your services - have you asked them what prompted them to? Apart from the dazzling copy, the mean sales talk and whatever other marketing mastery tipped the balance of their judgement in your favor ;-) My point is that they will have chosen to work with you, learn from you for reasons that may not be immediately apparent. If you can discover this motivation you can use this on your mugs and reckon on having a way better impact than getting someone to write "Umm, we've gotten a fantastic service for educators which we think you'll really appreciate" or somesuch.

These things are always unique and individual for you as a business - even as a non-profit. After all, without customers you wouldn't be around. If you don't know the answers to the questions, do ask your current members what made them join: it's always best to ask those who have already chosen and work out from there. They are your key to this right now. Once you have more then you can start asking other questions!

Hope this helps.