Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Pet Magazine With Online Business Directory
4/2/2013 at 6:58 PM ET
We are publishing a pet magazine with a variety of pet related articles primarily on dogs and cats with an online presence (reprint of articles, blogs, and business directory of pet focused businesses, non profs, etc). Love to hear your thoughts on Name and Tagline(s). Want to be clear of who we are, but leaning towards an out-of-the-box vibe. Thanks!
4/2/2013 at 9:16 PM
Who is the target audience? Where? What's your objective? How will you measure success? Are you selling anything, or is this just a diversion/hobby for you? Do you have a business plan? A marketing plan? It's hard to be clear about who you are when we don't have more information.
4/2/2013 at 9:50 PM
Have you done any market research into the kinds of issues pet owners are searching for online?
Are you targeting key phrases that have high relative monthly search volume and for which there
are few competing pages for those specific key phrases?
Are your categories and article titles closely aligned with or a direct match for the terms that people are searching for online and is our domain name matched to a well searched for term? And are your articles optimized for specific search terms to a key word density that matches the preferred densities of the major search engines?
If not, you might be putting the cart before the horse.
You MUST choose search terms that you can rank for easily. With the best will in the world, if you cannot out rank sites with a PR value of 3 or less your site may never surface on the first 3 pages
of the most popular search engines.
4/2/2013 at 9:52 PM
Thanks for the response. Our objective is to be the source for all-things-pets to pet owners in Dallas, Austin, SA, and Houston (information source, community, discussion, shopping, etc). We have run a successful pet business in the area and want to take advantage of our extensive distribution channels for print and customer/vendor/partner contact list for online directory. We have published community level and DoD newspapers for years, but have not ventured into the business directory arena before. We understand pets and business, but are not real creative, thus the request for name suggestions. Really appreciate any help you may provide
4/2/2013 at 10:10 PM
First result from a common keyword phrase search is "Dallas Dog Life".
It seems like a good name. If it was still available as a brand name and a domain name, would you use it? If no, why not? Your answers would be included in a creative brief.
4/2/2013 at 10:19 PM
Thanks Steve. I think it is a good name and speaks to who they are. We plan to be a bit broader to include dogs and cats, so we would not choose that name.
4/2/2013 at 10:54 PM
Republic of Pets
Big D Pets
Lone Star Pets
4/3/2013 at 12:04 AM
About Cats & Dogs
Pet Life Voice
A Pet's Life (of Texas)
Truth About Cats & Dogs
Texas Cats & Dogs (or maybe not because of
4/3/2013 at 4:07 AM
Pet's Post. So interesting, even your pets will be reading it
Cats n' Dogs
On another tack, you have newspapers - what are your readers most interested in? Why do they read your newspaper at all in an age full of them? What are your current names (even if you allude to them generically). I'm trying to tap into the market you've already developed to give your magazine the sort of name people already like - or work out from that point.
4/4/2013 at 9:58 AM
Where cat & dog lovers go...
BACK TO TOP
Post a Comment
Five Steps to Integrating Your Blog, Social Media, and Email ...
by Joe Griffin
Five Even More Buzzworthy SEO Trends You Need to Know in 2017
by Aleh Barysevich
The State of Social Media in 2016: Platform and Usage Trends
by Ayaz Nanji
How to Use Customer Insight to Create Better Content
by Tom Whatley
Paid vs. Organic Traffic: Which Generates More (and More ...
by Samantha Smith
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with