Know-How Exchange : Taglines/Names

for your name to be catchy, it has first to connect with your customers. That means it has to speak to them about you. It also has to tell them why they should choose you and not one of the barrage of ten thousand other shops that sell polo-neck sweaters.

With that one detail - and a detail is all it need be - you will stand out in the crowd. Instead of just being at the back of the queue.

So, over to you. Why choose from you? Service, location, style, expertise, are you special for golfers, trapeezists or dog trainers? Whatever it is, no matter how small - and to be honest, the smaller the better as the bigger ones are all flabby and speak in voices that are drowned out in the din.