Question

Topic: Taglines/Names

Tagline

Posted by raghavmaheshwary on 5/18/2013 at 1:56 PM ET 25 Points
hi,
can anyone pls suggest a tagline for the company name" IMPEL FABRICS"

thanks.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 5/19/2013 at 9:32 AM Accepted
    What does the company do? For who? Located where? How is it unique (in a way that your customers could care)?
  • Posted by raghavmaheshwary on 5/19/2013 at 10:49 AM Author
    hi carrie/jay,
    my co is into mfg of linen blended and linen look fabrics. we supply to brands who make garments out of it. my target audience is b2b. we are located in india. our differentiation is the product line and variety we offer (pioneers in the field in terms of process, product and production).
  • Posted by Jay Hamilton-Roth on 5/19/2013 at 11:14 AM Member
    Given what you provided, how about: "Pioneers In Process, Product and Production"?
  • Posted by Moriarty on 5/19/2013 at 4:13 PM Accepted
    A serious question: how easy would it be for someone to copy your product line and the variety of products you offer?

    Because my take is always to refine these things to a degree that is way sharper than that. Doing this means it's far harder for your competitors to jump on the bandwaggon.
  • Posted by raghavmaheshwary on 5/20/2013 at 12:06 PM Author
    hi moriarty,
    the product we mfg can be copied, since the raw material is available in the market, but the depth of our product line is such that not everyone can offer the varieties we are able to. for example a competitor can have 10 designs of fabrics, but we have more than 200. so customers tend to flock to us when it comes to purchasing specialized items.
  • Posted by raghavmaheshwary on 5/20/2013 at 12:12 PM Author
    hi jay,
    i guess it should be product or marketing related. or maybe try to highlight the emotional benefit of the brand, 'impel fabrics', since i feel customer will not be motivated or get value addition in knowing our production process.
  • Posted by Moriarty on 5/20/2013 at 12:33 PM Member
    How about

    Dynamic Diversity
    Specialists in diversity
    So diverse your head will spin
    Our competition will never catch up.

    What do you think of those? There's not much in the way of emotional pulls, only you're in a commodity market and I for one don't have enough info to know what makes your customers tick.
  • Posted by raghavmaheshwary on 5/30/2013 at 1:06 PM Author
    hi jay,

    what about 'creating value everyday'
    since impel means to drive forward, urge
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)