Question

Topic: E-Marketing

Experience With Developing Ebooks, Insights Needed

Posted by Anonymous on 6/11/2013 at 1:22 PM ET 25 Points
We are looking to develop our first eBook and would like to learn tips on how best to approach it and the names of firms with whom you've had success!
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  • Posted by Moriarty on 6/11/2013 at 3:14 PM Accepted
    We live in an age where you can buy novels on Amazon for 20cts. That is to say, information is effectively cost-free. I ask this because your approach to your ebook needs to take this into account.

    If you are selling your understanding or insights through giving information away, that is a fair model for an e-book. For example, you can get all the information - the so-called 'secrets' of say, copywriting on the internet. For free, and nothing at all.

    Because the days of being able to put an e-book online and getting a shed-load of affiliates to sell it for you are long gone. There are still ways to sell them only you really need to know the cannier aspects of online marketing to achieve that. Even with those skills you cannot guarantee success - plus, those very skills are worth a darned sight more than the ordinary marketer.




  • Posted by Gary Bloomer on 6/11/2013 at 9:20 PM Accepted
    I make my own. PDFs, Kindle.
  • Posted by chiron34 on 6/11/2013 at 9:41 PM Accepted
    kbessette,

    I have just gone through the process of writing and publishing an ebook. The ebook is 350 pages and 29 chapters long, so it is not a 10 page white paper. There are too many such white papers published masquerading as an ebook. These pseudo ebooks denigrate the work of 'real' authors who spend a lot of time and effort into writing their ebooks.

    I published my ebook through BookRix (https://www.bookrix.com/). The BookRix Team are very helpful and respond to calls for help and information quite quickly.

    The real benefit to authors from BookRix is that not only is the ebook published for sale on its site, but the BookRix Team take the action to publish the ebook on a number of international bookselling sites such as Amazon, Barnes & Noble, Kobo, iTunes, Chapters, Libri, Hugendubel, PagePlace, Thalia, Bol, Spiegel ,,, (there may be others). This takes a great deal of work away from the author.

    By the way, with an unashamed plug, my ebook's title is ​

    'The Venture Capital MasterClass:
    everything you always wanted to know about raising
    equity capital ... but until now, you had no one to ask'.

    Good luck with your ebook!

    chiron34
  • Posted by Certified EMyth Coach on 6/12/2013 at 10:28 AM Accepted
    I can think of two questions that seem to drive the conversation.

    What is the result you hope to accomplish for the ebook?
    Is it education? Is it a purchase decision from someone? Is it research data? This determines how it should be written and presented.

    And who is the person you hope will read it and respond?
    This will determine most of the delivery method and sensory package. It also will help drive the marketing ideas related to psychographic profiling, etc.
    www.businessmentorcompany.com
  • Posted by Harry Hallman on 6/13/2013 at 8:48 AM Member
    Self publishing is the wave of the future and I suggest you look at what Createspace.com has to offer. The are owned by Amazon and will allow your book to be published in both print and Ebook. I had my book created (my first) by Bookbaby.com. They charge a fee and then post on 11 different Ebook retailers. I have to say that, I then learned how to put the Ebook on Amazon, Barns and Noble and Itunes myself. I suggest you do this just so you can bet better reporting.

    Creating and publishing the book is just part of the process. Marketing it is a whole other story.
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