Question

Topic: Branding

New Themes Or Events For Mall

Posted by karthikdh30 on 6/17/2013 at 10:56 AM ET 25 Points
Hi,

I would like to know how to create a concept and provide a theme to my client for Mall activities and events .He is looking out provide a new theme or concept for mall events.Kindly help
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/17/2013 at 11:19 AM Accepted
    What old themes/concepts have they done? With what results?
    Where is the mall located? Who visits? How often? Why would someone visit it?
  • Posted by karthikdh30 on 6/17/2013 at 11:24 AM Author
    Hi Jay,

    The Mall is a located in a prime location but consumers choose a different mall far away from their homes due to lack of interesting events in the mall.so any theme or event which can boost the mall consumers walkin and interest toward the mall would be helpful.Activities they have done is similar fashion shows ,etc....
  • Posted by Jay Hamilton-Roth on 6/17/2013 at 11:32 AM Member
    A walking/fitness club.
    A petting zoo.
    Music concerts.
    Family movies shown on the mall's walls.
  • Posted by mgoodman on 6/17/2013 at 2:49 PM Accepted
    Do whatever seems to be working for the other mall. If you have a prime location and the same events, you'll win.

    Where is this mall? What country/city/province/state?
  • Posted by sarvavelamuri on 6/25/2013 at 2:32 PM Accepted
    Hi! Any activity related to kids. How about having like a talent/ singing contest for the kids? Ensure extensive use of social media for maximum publicity and participation.. Good Luck!

  • Posted by karthikdh30 on 6/26/2013 at 3:58 AM Author
    would like to know the type of events can be done and the method for waste segregation an social initiative theme based....
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