Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Emotional Intelligence & Construction Safety
Posted by Anonymous on
6/17/2013 at 1:05 PM ET
Women in the trades have a difficult time being treated as equals to men and often leave the trades due work culture attitude dominated by men. Communication is an issue resulting in potential safety concerns to all workers on the construction site
6/17/2013 at 1:45 PM
This is a statement. Do you have a question?
6/17/2013 at 2:24 PM
OK. Do you have some suggestions for how to change the culture, or are you just wanting to complain publicly?
6/17/2013 at 4:52 PM
I've been there, done it from top to bottom and I've gotten all the badges. Quite simply if I can lift it, I can make it and there's only a few guys out there who can deliver a better job.
Now: your problem is twofold. One is the cultural aspects - so don't start me on Dutch tradesmen or we'll be here all night. You aren't going to change those any time soon, so either get used to it or get out. The other is the working practices within an existing company. This is easier to deal with as long as the owner isn't a bonehead. If he listens, fine, if not, forget it.
If you are going freelance - you'll do fine. It's tough out there, and I would not advise anybody to start in the building industry in these times. However, you have the HUGE advantage of being able to listen to clients' needs. It's not that men don't listen, it's more that they've got so many pre-conceived ideas that clients' needs tend to get filtered out through this coarse mesh.
You also have the advantage of not posing a threat to women in their homes.
Put all that together and add a little spice of your own character (and your shortcomings!) you should be able to stamp out a customer base for yourself.
Wishing you well!
6/18/2013 at 11:02 AM
You can embrace women in the construction industry by teaching the guys that they aren't the only ones who can drive in a nail straight. Just because they have muscles in their arms doesn't mean that they know they've got too much in their head.
There are two kinds of master - which if you have ever worked with them you'll spot them immediately.
The first is the kind of guy who will only speak to those who are genuine carpenters (or members of his trade) - that is they have the right uniform, the right underwear (ahem) and the right kind of motor.
There are the second kind who are usually older - and a lot happier. All you need do is listen to what they are saying. Your problem is then to shut them up because there is just so much information you can take in at any one point. This kind of master - the genuine master - knows on sight where the talent lies. Male, female, black or blue - it matters not as long as you give him your ear.
Were every tradesman of the second kind, you would have no problems.
BACK TO TOP
Post a Comment
Six B2B Takeaways From Six Great Facebook Ads
by Daniel Kushner
17 Handy Tools for Entrepreneurs, Startups, and Marketers
by Beth Worthy
How to Craft Outreach Emails That Convert
by David Mercer
How to Elicit and Use Employee Stories in Your Content Marketing
by Ryan Michael McDonald
The Mathematical Reason SEO Is the Best Long-Term Marketing ...
by Timothy Carter
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with