Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 606,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Ideas To Increase Website Visit
6/17/2013 at 1:48 PM ET
We are a usage based car insurance comparison site. That means we provide a list of discounts that car insurance providers are willing to give based on your driving data. I need ideas to get more visit to our website. We have done PR, posting on social networks, and sign up with affiliate brokers. Any suggestions to get more traffic would be much appreciated. PS, we are a startup so no marketing $$$ for advertising.
6/17/2013 at 1:54 PM
Can you provide a link to your site?
6/17/2013 at 2:22 PM
What about an Adwords campaign? You only pay when someone actually clicks through to your website.
If you really have no marketing money, maybe you don't belong in this business. You won't get many visitors to the site without paying for awareness. Knowing that up-front will save you hours of grief and time and emotional energy that could be applied elsewhere.
6/17/2013 at 4:30 PM
Startup or not, you need to invest a little money in an advertising campaign. If you don't it's going to be really hard going for you especially in this tightly packed niche.
Just having a comparison site and a few affiliates is unlikely to move many visitors.
What you really need to do is either use Mr Goodman's idea of a PPC campaign - or get really clever and have a display network campaign. It's the other side of Adwords and is where you get ads showing for keywords across the web regardless of whether anybody is actually looking for what you're offering.
The point is to find your niche. There will be a few channels that really respond well - and this information wont cost you much more than it cost to develop your website. You can then leverage this knowledge further - and more to the point you can target your website copy and any further campaigns to that niche directly.
It's fast, it's effective and its reflexive. You can't lose if you have a good product.
6/17/2013 at 6:12 PM
P.T. Barnum said it best "Without advertising, an incredible thing happens: nothing!"
If you lack funds for advertising, find some: this is not an expense, it's an investment.
Please provide a link to your site.
Please tell us what kind of SEO and linking strategy you've been using.
6/27/2013 at 7:45 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
BACK TO TOP
Post a Comment
Top Five Questions Marketers Should Always Be Asking Themselves
by Preeti Upadhyaya
How to Master the Balancing Act Between Web Design and ...
by Roy Chomko
Five Tips for Effective 'Emotional Branding'
by Jeannette de Beauvoir
2015 Marketing and Advertising Salary Guide
by Ayaz Nanji
Why Your Data Scientists Need to Be Storytellers, and How to Get ...
by Laura Patterson
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with