Question
Topic: Advertising/PR
Help! Big Product Range: How To Advertise?
Related Discussions
- Brand Awareness Or Direct Response First?
- How Market A Band Debut Event
- What Is Ergonomic Furniture?
- Marketing Strategy
- Same Ad In 2 Different Languages
- Advertising Psychology Practice To Medical Doctors
- Identifying Co-op Dollars
- Google Advertising Quality Score Column
- I’m Struggling To Get Responses For Survey
- International Marketing Of Bulla Dairy Foods
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Advertising/PR)
- Jay Hamilton-Roth 84,600 points
- mgoodman 67,094 points
- Gary Bloomer 32,504 points
- Peter (henna gaijin) 19,646 points
- Gail@PUBLISIDE 14,246 points
- darcy.moen 12,052 points
- telemoxie 11,791 points
- SteveByrneMarketing 11,582 points
- steven.alker 10,655 points
- Mushfique Manzoor 7,932 points
- Mike Steffes 7,829 points
- Chris Blackman 7,205 points
- Blaine Wilkerson 7,073 points
- SRyan ;] 6,570 points
- Deremiah *CPE 5,922 points
- Pepper Blue 5,368 points
- Frank Hurtte 4,093 points
We have 25 products categorized into 3 different categories (3 types of consumers).
Each product in the three categories targets different consumers.
We are currently advertising one product per month, 12 products per year. The other 13 are missing out.
Is it best to just focus on a few products that need a push? OR is it best to make sure all products are advertised, so no product is missing out?
Would advertising multiple products confuse the market?
Your advise is greatly appreciated.