Question
Topic: E-Marketing
Crm Software - Specific For Email Targeting
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Basically I'm wanting a piece of software that will build customer profiles based on buyer behavior and allow me to create a rule such as 'Target Email to all Customers who have Purchased SKU 'BLUEBUCKET' in the last 3 months, with offer 25% Off 'REDSPADE' - where 'REDSPADE' has not previously been purchased by that customer.
I want to be able to build a list where customers meet this criteria and, if necessary, export this list to my Email Platform for sending the email - as well as have the rule automated - so if future customers satisfy the condition (be it for this rule or another rule) they would receive a 'Special Offer' email as well.
I'm currently using Listrak as my Email Platform - and it does have a targeting and segmentation tool that will let me do this - but on a very limited basis. It only keeps a maximum of 10 purchased SKUs on record per customer, and when customers may purchase 20 in a single transaction, it doesn't help me much.
A few limitations. The solution must;
- Integrate with Magento (heavily modified Community v1.6) OR
- Integrate with OrderMotion (OMX) OR
- have a third-party friendly API using REST/XML
and preferably - be on site software, rather than SaaS - though if it's not possible that's fine. I'd also like it to be friendly with Listrak - though Listrak's API is fairly all-encompassing, so I don't see that being an issue.
I've looked through a few solutions like SugarCRM, Salesforce, Zoho and SAP, and although impressed with some of their features - they're mostly irrelevant to me. We are a B2C e-commerce site, so we don't have sales teams or territories to manage, long web-to-lead processes or quoting and contract management to worry about. I'm also not wanting to invest +$2500/mth for a myriad of features I'm not going to use. $250/user/mth is probably my cap - or $2500 outright for on-premise software.
If anyone has any recommendations for solutions that meet the above criteria - I'd love to hear them. Google hasn't been much help.
Thanks!