Know-How Exchange : Taglines/Names

A brand name can convey a benefit to the target audience. A convenient location is a benefit, so "Tri Valley or Pleasanton" in the name is better than "amethyst" which tells your customer nothing.

Is there something about your center that is unique/different from your competitors in a way that your customers will choose you?

Thank you both very much! 360 Holistic Healing and Focus Healing Center are intriguing to me. Certainly feels like i am going in a better direction then the others I listed above. I am trying to keep it 3 words so it will be easier.

I think that it is unique that I am an acupuncturist who does Hypnotherapy also. It is not common around here. I also treat a lot of oncology (cancer) patients. Also, I am a hometown girl. None of the other acupuncturists/wellness center owners that I know of are from around here and this is a small area so that means a lot to these people in my opinion.

Mind & Body Balance
Mind & Body Wellness

I'm not sold on 360 because I don't know what it means in the context of a wellness center. Do you charge $360 for your services? Do you look at people from all directions? What are you trying to communicate with 360? "Holistic" seems more relevant than 360, and there's no need to be redundant.

You are a therapist, and therapists are at their best when they engage fully with their patients. The manner in which you do this is what will bring people to you. It's the darndest thing to discover of yourself, speaking to your current patients about what they really appreciate in your handling of them will point to the essence of your abilities. The point of this is that it will give you the perspective you need that will flow through every communication channel or advertising medium you have. I've sorted out mine, and it took me two years. As a practicing therapist it shouldn't take you two weeks.

Whatever tagline we come up with here - you'll find that knowing your one core strength will mean that your taglines will all but write themselves.

In the meantime, since you asked and since my forte is the tagline ... here goes! Wooohoooo!!

Gentle therapies
Non invasive therapist [okay ... so acupuncture is invasive. scrub that one then]
The listening therapist
Holistic, Alternative, Effective
You and therapies matched
Therapist meets healing
Meet healing here

What do you think? What can you add?

I like "meet healing here"

What about Full Circle Wellness: Many modalities for all sides of you

or Focus Wellness Center: The focus is always on you

Tri Valley Holistic Healing Center: Coming home to Health

Awaken Acupuncture and Healing Center : Awaken a Healthier You

hhhmmm....obviously need to work on this.

I like "Full Circle Wellness" but the 'modalities' doesn't turn me on!

Hang on ... you've got focus in the second tagline - how about center (center of a circle?).

Full circle wellness, where you are the centre.

I like "coming home to health" - only do you (or they) come home? it's got a nice feel but the wrong dynamic. When it comes to taglines, don't play with words - play with images that condense what you do in one snapshot. Forming words around that becomes a lot easier (seeing yourself is darned hard, as mentioned). You can use the same technique to arrive at your USP* (your special something that I was driving at in my last answer). (*Unique selling proposition - what you and only you can do. Well, you are human, aren't you? That implies unique, dunnit!).

What do you think?