Student Questions - How calorie counting has become a marketing tool from mralvarado5: MarketingProfs Question 42083

Topic: Student Questions

How Calorie Counting Has Become A Marketing Tool

Posted by mralvarado5 on 10/7/2013 at 12:31 AM ET 50 Points

How calorie counting has become a marketing tool

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted by SteveByrneMarketing on 10/7/2013 at 2:05 AM Member

Asked and answered ..

"Calorie counting has become a marketing tool because most people are willing to pay in order to find out if they are living a healthier lifestyle. So, various marketers have come up with apps that will help to track down their calorie consumption on a daily basis".
Posted by Gary Bloomer on 10/7/2013 at 6:19 AM Member

Your post isn't a question; it's a statement.

What, SPECIFICALLY do you need help with?
Posted by Gary Bloomer on 10/7/2013 at 6:21 AM Member

... or perhaps it's far too early in the morning and I've yet to have my coffee.

... it's become a marketing tool by virtue of its relevance in decision making.
Posted on 10/7/2013 at 6:55 AM Member

Most people are prepared to pay in order to find out if they are living a healthier lifestyle. So, various marketers have come up with apps that will help to way down their calorie use on a daily basis.