Question

Topic: Taglines/Names

Tagline Help For Mint Skincare Studio

Posted by Anonymous on 11/12/2013 at 1:50 PM ET 250 Points
Mint Skincare Studio needs a tagline! We are a small, focused skincare studio located in a tropical beach town. We use all natural, organic skincare products and offer a range of services from facials and waxing, to eyelash extensions and chemical peels. Words I associate with my business are: fresh, clean, youthful, healthy, natural, knowledgable, professional, energetic, relaxing, bliss, calm, restorative, nutrient rich, and beauty.
All suggestions are welcome and very much appreciated.
Thank you!
Erin
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RESPONSES

  • Posted by mgoodman on 11/12/2013 at 2:52 PM Accepted
    You have come to the right place, but there's some additional information we need if we are to come up with a great tagline for you.

    First, who is your primary target audience? Not just demographics, but emotional needs, values, current habits and practices, attitudes and awareness, psychographics, etc. What do you know about your most likely prospects? What matters most to them?

    Second, what important and unique benefit do you offer that sets you apart from your competition? Why should someone in your target audience pick you?

    Third, how are your prospective clients going to find out you exist? Where will they learn about you? Do you have a marketing plan?

    If you can answer these questions, we can get started on your tagline. There's no way to get 14 different features into a tagline. In fact the best taglines communicate just one or two thoughts. And the tagline should be more about the core positioning BENEFIT your target audience should expect than it is about what YOU want to do.
  • Posted on 11/12/2013 at 3:45 PM Author
    My primary audience is health conscious women of all ages who are active and enjoy the outdoors. Many clients are yoga enthusiasts and surfers. Healthy natural products are important to them as well as quality and effectiveness.
    I am different in that I offer quality skincare services with experience to follow that is hard to find in my area. I have advanced education and individualized treatments tailored to each specific client.
    I do have a marketing plan that consists of a lot of Facebook (very popular in my community), as well as associations with vacation rental properties, ads in local news sources, and community events.
    As far as the core benefits of my company…clean, natural, healthy skin from an experienced esthetician.
    I hope this helps narrow it down.
  • Posted by Jay Hamilton-Roth on 11/12/2013 at 8:34 PM Accepted
    Organic. Youthful. Relaxing.
    Play Hard. Look Great.
  • Posted by saul.dobney on 11/13/2013 at 4:03 AM Accepted
    Naturally Exhilarating Skin Care

    Rebalance your natural skin tone

    New Body Skin Care

    A Refreshing Approach to Skin Care

    Zen For the Outer You

    Your skin should look as good as you feel
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